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<channel>
	<title>Ways &#38; Means</title>
	<link>https://ways-means.co</link>
	<description>Ways &#38; Means</description>
	<pubDate>Mon, 12 Oct 2026 01:48:09 +0000</pubDate>
	<generator>https://ways-means.co</generator>
	<language>en</language>
	
		
	<item>
		<title>Home Page</title>
				
		<link>https://ways-means.co/Home-Page</link>

		<pubDate>Sun, 11 Oct 2026 19:38:27 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Home-Page</guid>

		<description>



/* Reproduce the existing site's Home-only layout on this page's own URL.
   The scoped class is removed on departure; Cargo's homepage class is untouched. */
body.wm-halloween-home #about,
body.wm-halloween-home #contact,
body.wm-halloween-home #left_corner,
body.wm-halloween-home #right_corner { display: block !important; }
body.wm-halloween-home #headerlogo { position: fixed !important; }
body.wm-halloween-home .content_padding { padding-top: 5em; }
body.mobile.wm-halloween-home #headerlogo { margin-bottom: 0; }
body.mobile.wm-halloween-home div[thumbnails="columns"] &#62; .column:first-child { margin-top: 0em; }
body.mobile.wm-halloween-home div.thumbnails { margin-top: 17em; }
body.mobile.wm-halloween-home [thumbnails-gutter] { margin: 0rem !important; }
body.mobile.wm-halloween-home [thumbnails-pad] { padding: 1rem !important; }
body.mobile.wm-halloween-home .content { padding: 0rem !important; }


body.wm-halloween-home {
  background-image: linear-gradient(to bottom, #000 0, #000 100svh, #e4e4e4 140svh) !important;
  background-size: 100% 140svh !important;
  background-repeat: no-repeat !important;
}
body.wm-halloween-home #headerlogo {
  filter: invert(var(--wm-logo-invert, 1)) !important;
}
body.wm-halloween-home #about a, body.wm-halloween-home #contact a { color: #fff !important; }
/* Both corners orange, whichever shape each one is */
body.wm-halloween-home #left_corner,
body.wm-halloween-home #right_corner { --wm-corner-color: #FF5F1F !important; }

#wm-halloween-face { display: none; }
body.wm-halloween-home #wm-halloween-face {
  display: block; position: absolute; top: 27svh; left: 50%;
  width: min(72vw, 76svh); aspect-ratio: 1.2;
  z-index: 12;
}
#wm-halloween-face a { position: absolute; display: block; }
#wm-halloween-face img { display: block; width: 100%; height: auto; }
#wm-halloween-face .wm-eye-left { top: 0; left: 0; width: 25%; }
#wm-halloween-face .wm-eye-right { top: 0; right: 0; width: 25%; }
#wm-halloween-face .wm-nose { top: 38%; left: 42.5%; width: 15%; }
#wm-halloween-face .wm-mouth { bottom: 0; left: 4%; width: 92%; }
body.wm-halloween-home .thumbnail:has(a[href="/HAPPY"]),
body.wm-halloween-home .thumbnail:has(a[href="/Fallelujah"]),
body.wm-halloween-home .thumbnail:has(a[href="/Yeah-Yeah-Yeahs"]),
body.wm-halloween-home .thumbnail:has(a[href="/WAYS-MEANS"]) { display: none !important; }
body.wm-halloween-home .main_container { padding-top: var(--wm-portfolio-offset, 0px); }
@media (max-width: 600px) {
  body.wm-halloween-home #wm-halloween-face { width: min(84vw, 76svh); top: 32svh; }
}


/* Keep fixed-position titles relative to the viewport, as in Cargo's grid. */
body.wm-halloween-home #wm-halloween-face {
  transform: none;
  margin-left: calc(min(72vw, 76svh) * -0.5);
}
@media (max-width: 600px) {
  body.wm-halloween-home #wm-halloween-face { margin-left: calc(min(84vw, 76svh) * -0.5); }
}
#wm-halloween-face .wm-hover-title {
  font-family: "shlop", sans-serif;
  font-size: 5rem;
  font-style: normal;
  font-weight: 400;
  line-height: 0.9;
  letter-spacing: 0.015em;
  display: none; position: fixed; top: 45%;
  margin-top: 1.2rem; max-width: 8.4em;
  line-height: 1; text-align: left; color: #fff;
  white-space: normal; pointer-events: none; z-index: 100;
}
body.wm-halloween-home:not(.mobile) #wm-halloween-face a:hover .wm-hover-title,
body.wm-halloween-home:not(.mobile) #wm-halloween-face a:focus-visible .wm-hover-title { display: block; }


/* Homepage-only seasonal accents; the original random values remain underneath. */
body.wm-halloween-home #theme-strip { background-color: #FF5F1F !important; }
body.wm-halloween-home .page_content a:hover,
body.wm-halloween-home .page_content a:focus-visible,
body.wm-halloween-home .page_content a:active { color: #FF5F1F !important; }

body.wm-halloween-home.wm-lightning-flash {
  background-image: linear-gradient(to bottom, #fff 0, #fff 100svh, #e4e4e4 140svh) !important;
}
body.wm-halloween-home.wm-lightning-flash #headerlogo { filter: invert(0) !important; }
body.wm-halloween-home.wm-lightning-flash #about a,
body.wm-halloween-home.wm-lightning-flash #contact a,
body.wm-halloween-home.wm-lightning-flash .wm-hover-title { color: #000 !important; }
#wm-halloween-sound {
  display: none; position: fixed; top: max(18px, env(safe-area-inset-top)); right: max(18px, env(safe-area-inset-right));
  z-index: 100; border: 0; padding: 11px; width: 44px; height: 44px; background: transparent;
  color: #555; line-height: 1; cursor: pointer;
}
body.wm-halloween-home #wm-halloween-sound:not([hidden]) { display: block; }
#wm-halloween-sound svg { display: block; width: 22px; height: 22px; }
#wm-halloween-sound:hover, #wm-halloween-sound:focus-visible { color: #aaa; }
#wm-halloween-sound:focus-visible { outline: 1px solid currentColor; border-radius: 50%; }
body.wm-halloween-home.wm-lightning-flash #wm-halloween-sound { color: #555; }
@media (prefers-reduced-motion: reduce) {
  body.wm-halloween-home.wm-lightning-flash {
    background-image: linear-gradient(to bottom, #000 0, #000 100svh, #e4e4e4 140svh) !important;
  }
  body.wm-halloween-home.wm-lightning-flash #headerlogo { filter: invert(var(--wm-logo-invert, 1)) !important; }
  body.wm-halloween-home.wm-lightning-flash #about a,
  body.wm-halloween-home.wm-lightning-flash #contact a,
  body.wm-halloween-home.wm-lightning-flash .wm-hover-title { color: #fff !important; }
}


#wm-halloween-face a { cursor: grab; touch-action: none; user-select: none; -webkit-user-select: none; }
#wm-halloween-face a img { -webkit-user-drag: none; pointer-events: none; }
#wm-halloween-face a.wm-piece-dragging { cursor: grabbing; z-index: 20; }
#wm-halloween-face a.wm-piece-dragging .wm-hover-title { display: none !important; }
#wm-pumpkin-help { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); }



&#60;img alt="" src="https://freight.cargo.site/w/500/q/75/i/062813f626dbbbf6ef4cdcf6a7033eafe005d5794767df951915e52cc6398bfa/left-rgb.png"&#62;HAPPY
&#60;img alt="" src="https://freight.cargo.site/w/500/q/75/i/8f9c3f3b90f1ad156653c1d448f6f85b77bd90653509bbbac405493b8fd122f9/right-eye.png"&#62;HALLOWEEN
&#60;img alt="" src="https://freight.cargo.site/w/400/q/75/i/9a42bac4390d59145f4e026f6f13a5856d86cf449c85a4031b996dfb2d76aa23/nose.png"&#62;FROM
&#60;img alt="" src="https://freight.cargo.site/w/1500/q/75/i/ad34aa95a315419f3a23717c03f58826dc3968c7e9d88a6459645a432f758087/mouth.png"&#62;WAYS &#38;amp; MEANS



(function () {
  'use strict';
  // This controller may survive Cargo navigation; its visual changes never do.
  if (window.__wmHalloweenPageCleanup) window.__wmHalloweenPageCleanup();
  // Optional features: change these to false to disable independently.
  // Allow this page to work before assigning it Home. Set false to require Home status again.
  var PREVIEW_AT_OWN_URL = true;
  var ENABLE_LIGHTNING_AND_SOUND = true;
  var ENABLE_DRAG_AND_MOMENTUM = true;
  var themeObserver = null, savedThemes = new Map(), createdTheme = null;
  function startLightning() {
(function () {
  if (window.__wmLightningCleanup) window.__wmLightningCleanup();
  var motion = window.matchMedia('(prefers-reduced-motion: reduce)');
  var timers = [], waiting = 0, running = false, lastStrike = -Infinity;
  var enabled = false, loading = false, token = 0, audibleBursts = 0;
  var button = document.createElement('button');
  button.id = 'wm-halloween-sound'; button.type = 'button';
  document.body.appendChild(button);
  function label() {
    button.innerHTML = '' +
      (enabled ? '' : '') + '';
    button.setAttribute('aria-pressed', String(enabled));
    button.setAttribute('aria-label', enabled ? 'Turn Halloween sound off' : 'Turn Halloween sound on');
    button.title = loading ? 'Loading sound' : enabled ? 'Mute sound' : 'Enable sound';
    button.setAttribute('aria-busy', String(loading));
  }
  function track(id, url, volume) {
    var el = document.createElement('audio');
    el.id = id; el.src = url; el.preload = 'none'; el.volume = volume;
    el.hidden = true; document.body.appendChild(el);
    return el;
  }
  var thunder = track('wm-thunder-audio', 'https://files.cargocollective.com/c1706062/thunder-clap.mp3', 0.65);
  var wolf = track('wm-wolf-audio', 'https://files.cargocollective.com/c3733332/dragon-studio-wolf-howl-2-359870.mp3', 0.35);
  // Unlock a pool on the sound button click so hover cues can overlap on mobile browsers too.
  var thunderVoices = [thunder];
  for (var i = 1; i &#60; 8; i++) thunderVoices.push(track('wm-thunder-audio-' + i, thunder.src, 0.65));
  var tracks = thunderVoices.concat([wolf]);
  var strikeCooldown = 1200;
  function silence() { tracks.forEach(function (a) { a.pause(); if (a.readyState) a.currentTime = 0; }); }
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    if (!enabled &#124;&#124; !eligible()) return;
    a.currentTime = 0;
    a.play().catch(function () { enabled = false; silence(); label(); });
  }
  function playThunder() {
    var voice = thunderVoices.find(function (a) { return a.paused &#124;&#124; a.ended; });
    if (voice) play(voice);
  }
  function eligible() {
    return document.body.classList.contains('wm-halloween-home') &#38;&#38;
      !!document.getElementById('wm-halloween-face') &#38;&#38;
      !document.hidden &#38;&#38; !motion.matches &#38;&#38; window.scrollY &#60; window.innerHeight * 0.45;
  }
  function flash(on) {
    if (document.body.classList.contains('wm-lightning-flash') !== on)
      document.body.classList.toggle('wm-lightning-flash', on);
  }
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    clearTimeout(waiting); waiting = 0;
    timers.forEach(clearTimeout); timers = []; running = false;
    token++; loading = false; silence(); label();
    flash(false);
  }
  function later(fn, delay) {
    var id = setTimeout(function () { timers = timers.filter(function (t) { return t !== id; }); fn(); }, delay);
    timers.push(id);
  }
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    if (!eligible() &#124;&#124; waiting &#124;&#124; running) return;
    waiting = setTimeout(burst, delay);
  }
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    waiting = 0;
    if (!eligible() &#124;&#124; running) return;
    var remaining = strikeCooldown - (Date.now() - lastStrike);
    if (remaining &#62; 0) { schedule(remaining); return; }
    lastStrike = Date.now();
    running = true;
    // Two distinct strikes, never a continuous strobe.
    var first = 65 + Math.random() * 25;
    var gap = 125 + Math.random() * 70;
    var second = 170 + Math.random() * 60;
    flash(true);
    later(function () { flash(false); }, first);
    later(function () { if (eligible()) flash(true); }, first + gap);
    later(function () {
      flash(false); running = false;
      schedule(10000 + Math.random() * 9000);
    }, first + gap + second);
    if (enabled) {
      var soundToken = token;
      later(function () { if (soundToken === token) playThunder(); }, 60);
      audibleBursts++;
      if (audibleBursts % 3 === 1) later(function () { if (soundToken === token &#38;&#38; wolf.paused) play(wolf); }, 2400);
    }
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  function trigger(event) {
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    if (!target &#124;&#124; (event.relatedTarget &#38;&#38; target.contains(event.relatedTarget))) return;
    if (!eligible() &#124;&#124; running &#124;&#124; Date.now() - lastStrike &#60; strikeCooldown) return;
    clearTimeout(waiting); waiting = 0; burst();
  }
  function toggleSound() {
    if (enabled &#124;&#124; loading) {
      token++; enabled = false; loading = false; silence(); label(); return;
    }
    loading = true; label();
    var attempt = ++token;
    // Unlock all reusable media elements directly from the visitor's click.
    var unlocks = tracks.map(function (a) { a.volume = 0; return a.play(); });
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      if (attempt !== token) return;
      silence(); thunderVoices.forEach(function (a) { a.volume = 0.65; }); wolf.volume = 0.35;
      loading = false; enabled = true; label();
      clearTimeout(waiting); waiting = 0; burst();
    }).catch(function () {
      if (attempt !== token) return;
      loading = false; enabled = false; silence(); label();
      button.title = 'Sound could not play. Click to retry.';
    });
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  function sync() {
    button.hidden = !eligible();
    if (!eligible()) stop();
    else schedule(3500 + Math.random() * 2000);
  }
  var observer = new MutationObserver(sync);
  observer.observe(document.body, {attributes: true, attributeFilter: ['class', 'data-page-id']});
  window.addEventListener('scroll', sync, {passive: true});
  window.addEventListener('pageshow', sync);
  window.addEventListener('pagehide', stop);
  document.addEventListener('visibilitychange', sync);
  motion.addEventListener('change', sync);
  document.addEventListener('pointerover', trigger);
  document.addEventListener('focusin', trigger);
  button.addEventListener('click', toggleSound);
  window.__wmLightningCleanup = function () {
    observer.disconnect(); stop();
    window.removeEventListener('scroll', sync);
    window.removeEventListener('pageshow', sync);
    window.removeEventListener('pagehide', stop);
    document.removeEventListener('visibilitychange', sync);
    motion.removeEventListener('change', sync);
    document.removeEventListener('pointerover', trigger);
    document.removeEventListener('focusin', trigger);
    button.remove(); tracks.forEach(function (a) { a.remove(); });
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  label(); sync();
})();

  }
  function startMotion() {
(function () {
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  if (!face) return;
  var reduced = matchMedia('(prefers-reduced-motion: reduce)');
  var frame = 0, previous = 0, lastScroll = window.scrollY, lastScrollTime = performance.now(), scrollSpeed = 0, active = null;
  var help = document.createElement('span'); help.id = 'wm-pumpkin-help';
  help.textContent = 'Drag to rearrange, or click to open the project. With keyboard focus, hold Alt and press arrow keys to move a piece; Escape resets it.';
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    var img = el.querySelector('img');
    var p = {el:el,img:img,index:i,x:0,y:0,vx:0,vy:0,spring:0,velocity:0,drawX:0,drawY:0,suppress:0,
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      // A tossed piece coasts to a new resting position, with gentle friction.
      if(p.vx &#124;&#124; p.vy){
        var nextX=p.x+p.vx*dt,nextY=p.y+p.vy*dt,b=bounds(p,nextX,nextY);
        if(b.x!==nextX)p.vx*=-.18;if(b.y!==nextY)p.vy*=-.18;
        p.x=b.x;p.y=b.y;
      }
      p.vx*=Math.exp(-1.65*dt);p.vy*=Math.exp(-1.65*dt);
      if(Math.abs(p.vx)0 &#38;&#38; y===0 &#38;&#38; delta=end.t-100;}) &#124;&#124; a.samples[0];
      if(start===end &#38;&#38; a.samples.length&#62;1)start=a.samples[a.samples.length-2];
      var dt=Math.max(16,end.t-start.t)/1000;
      if(now-end.t</description>
		
	</item>
		
		
	<item>
		<title>Index</title>
				
		<link>https://ways-means.co/Index</link>

		<pubDate>Mon, 12 Oct 2026 01:48:09 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Index</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>Blurb</title>
				
		<link>https://ways-means.co/Blurb</link>

		<pubDate>Sun, 11 Oct 2026 19:38:11 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Blurb</guid>

		<description>
Ways &#38;amp; Means is an independent creative studio built for collaboration.
We partner with brands, agencies, and cultural institutions to develop and produce content across advertising, music videos, television, and feature films.</description>
		
	</item>
		
		
	<item>
		<title>Capabilities</title>
				
		<link>https://ways-means.co/Capabilities</link>

		<pubDate>Sun, 11 Oct 2026 19:38:11 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Capabilities</guid>

		<description>
	Creative
           StrategyConceptSocialDesign
        
	 	Production
            FilmPhotoAnimationCG
		
	 	Post

			EditorialMotion GFXMusic / SoundFinishing
</description>
		
	</item>
		
		
	<item>
		<title>Stills</title>
				
		<link>https://ways-means.co/Stills</link>

		<pubDate>Sun, 11 Oct 2026 19:38:12 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Stills</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>Clients</title>
				
		<link>https://ways-means.co/Clients</link>

		<pubDate>Sun, 11 Oct 2026 19:38:13 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Clients</guid>

		<description>
	&#60;img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/c71012e0aa3f7d9d2015c5f0b45f36bcccd3bed2d17fe218dcc9963c8c2ac45d/brand-canvas_01.png" data-mid="253153689" border="0" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/320/i/c71012e0aa3f7d9d2015c5f0b45f36bcccd3bed2d17fe218dcc9963c8c2ac45d/brand-canvas_01.png" /&#62;

	
&#60;img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/a7de4550768221f2ea5a679c308aa5397ee31ba60b7e5d462b043e54e3258761/brand-canvas_02.png" data-mid="253153690" border="0" data-no-zoom="true" data-icon-mode src="https://freight.cargo.site/w/320/i/a7de4550768221f2ea5a679c308aa5397ee31ba60b7e5d462b043e54e3258761/brand-canvas_02.png" /&#62;
&#60;img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/026afea415ab8add9d3172d1411f6cea864cd6179cabb3510e72ff2440c9e5e2/brand-canvas_02.png" data-mid="253153718" border="0" data-no-zoom="true" data-icon-mode src="https://freight.cargo.site/w/320/i/026afea415ab8add9d3172d1411f6cea864cd6179cabb3510e72ff2440c9e5e2/brand-canvas_02.png" /&#62;


	&#60;img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/a16b6eda60c9a732a247bf12cd253ea9fda88442fb698cf38b142accf571795e/brand-canvas_03.png" data-mid="253153691" border="0" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/320/i/a16b6eda60c9a732a247bf12cd253ea9fda88442fb698cf38b142accf571795e/brand-canvas_03.png" /&#62;

	
&#60;img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/004de2e4c151fbd9b815a0dbea9680e29f206ab092952b9e951a1dc9cb049ead/brand-canvas_04.png" data-mid="253153692" border="0" data-no-zoom="true" data-icon-mode src="https://freight.cargo.site/w/320/i/004de2e4c151fbd9b815a0dbea9680e29f206ab092952b9e951a1dc9cb049ead/brand-canvas_04.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Contact</title>
				
		<link>https://ways-means.co/Contact</link>

		<pubDate>Sun, 11 Oct 2026 19:38:16 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Contact</guid>

		<description>2828 Newell St, #5Los Angeles, CA 90039
(323) 929-7233contact@ways-means.co︎ ︎ ︎ ︎&#38;nbsp;︎


✓

Work with us →



© Ways &#38;amp; Means Global, Inc 2026Please do not send unsolicited materials of any kind.</description>
		
	</item>
		
		
	<item>
		<title>Grammarly</title>
				
		<link>https://ways-means.co/Grammarly</link>

		<pubDate>Sun, 11 Oct 2026 19:38:31 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Grammarly</guid>

		<description>
Find Your Voice with GrammarlyCategory Commercial
Services Creative, Production, Post
Grammarly amplifies each writer's unique voice, helping them express their original ideas with ease. As students face mounting expectations in their work, Grammarly steps in to help people write with integrity while supercharging their abilities.
With the success of our 2025 campaign, Grammarly tapped us to continue the series in 2026 and develop two new student personas for the following year. The return to the series allowed us to push the visual language further and further develop narrative and product opportunities for future campaigns.
	
	
The key to our success in the first round of films was emphasizing details that would make each of our characters feel unique and specific. Their individuality is then reflected in their use of the product, emphasizing how they can strengthen their voice with Grammarly.












The first campaign coincided with the launch of a slew of new Grammarly features. This meant working closely with Grammarly’s product team to figure out how best to highlight functionality within our constructed narratives.




Creative Director Matthew Miller, Felipe Lima,&#38;nbsp;Director James Lees, 
Senior Art Director Nicole McCammon, Art Director Melissa Ploysophon,&#38;nbsp;Copywriter Sarah Soquel Morhaim, Storyboard Artist Tanya Zaman, Agency Producer Gabrielle Pearson, Morgan Enfield,&#38;nbsp;Producer Brendan McHugh, Line Producer Nicholas Bechard, Sharon Yoo,&#38;nbsp;Director of Photography John Ker, Brandon Kelly,&#38;nbsp;Production Manager Roman Hul, Jack Stunt,&#38;nbsp;1st Assistant Director Billy Shand, Alex Walti,&#38;nbsp;1st Assistant Camera Mike Pesut, Matt Veen,&#38;nbsp;2nd Assistant Camera Kwaku Kutuor, Production Designer Daria Savic, Wardrobe Stylist Shira Hershkop, Carla Candela,&#38;nbsp;Hair &#38;amp; Makeup Lisa Kolmokova, Cristina Rubiales,&#38;nbsp;Gaffer Alex Knisch, Ryan Hernandez,&#38;nbsp;Key Grip Rico Joyce, Paul Naghten,&#38;nbsp;Canadian Service Company Common Good, Head of Post Producer Grant Keiner, Post Producer Chica Barbosa, Editors Sean Leonard, Ross Constable at Turbine Edit, Edward Line, Colorist Dimitri Zola at Trafik, Dylan Hageman,&#38;nbsp;Music Composer Student 1 Ali Helnwein, Music Composer Student 2 &#38;amp; Professionals Andrew Miller at Glue Factory, Sound Design &#38;amp; Mix Andrew Miller at Glue Factory, Motion Graphics Marcus Herring, Andrew Steinitz,&#38;nbsp;Lena Huang, Sarath Chandran, VFX Stephen Pagano, Foreign Xchange,&#38;nbsp;Assistant Editor Kartikye Gupta, Seth Ponzo,&#38;nbsp;Brandon Winters</description>
		
	</item>
		
		
	<item>
		<title>Olivia Rodrigo</title>
				
		<link>https://ways-means.co/Olivia-Rodrigo</link>

		<pubDate>Sun, 11 Oct 2026 19:38:32 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Olivia-Rodrigo</guid>

		<description>
	
	
 
Olivia Rodrigo — the cure
Category Music Video
Services Production, Post

When the brief for Olivia Rodrigo’s “the cure” landed at Ways &#38;amp; Means it said: “I cannot stress enough that the entire hospital is made out of arts and crafts.” Working with directors Cat Solen and Jaime Gerin, we set out to do exactly that—a tactile world of cardboard corridors, felt hearts, yarn, beads and hand-animated details.


	
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Producing the video meant bringing more than 125 artists, craftspeople and technicians together around one handmade vision. Production designer Liam Moore established a tightly controlled palette and a playful set of material rules: concrete and wood became cardboard, paper became fabric, liquids became beads and buttons, and blood became yarn.


	
	&#60;img width="2048" height="1544" width_o="2048" height_o="1544" data-src="https://freight.cargo.site/t/original/i/2b8644e3dc324072f1e9d67273f96b2aa7d2eb37288b8731cbd1f0342473d411/polariod-34.jpg" data-mid="253153886" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2b8644e3dc324072f1e9d67273f96b2aa7d2eb37288b8731cbd1f0342473d411/polariod-34.jpg" /&#62;


The film combines live action, practical effects, puppetry and stop motion, with digital work to support what had been created in camera. The climactic unraveling alone brought directors, production design, animation and VFX into close collaboration, blending yarn pulled by puppeteers on set with stop-motion elements created in post.
The result is a fragile, funny and emotionally raw cardboard universe—built by hand in Los Angeles and brought to life frame by frame.

Directors Cat Solen, Jaime Gerin, Producers Lana Kim, Jett Steiger, Brandon Robinson, Head of Production Danika Casas, 1st AD Kenneth Taylor, Production Designer Liam Moore, Director of Photography Christopher Ripley, Gaffer Mathias Peralta, Key Grip Matt Planer, Wardrobe Stylist Chloe Delgadillo &#38;amp; Chenelle Delgadillo, Makeup Artist Alexandra French, Hair Stylist Jake Gallagher, Head of Post Production Grant Keiner, Post Producer Aron Fromm, Post Producer Gabrielle Pearson, Editor Sean Leonard, Stop Motion Studio Studio Linguini, Producer Studio Linguini Jenny Shaughnessy, Producer Studio Linguini Nick Cinelli, Production Manager Benjamin Jacob Smith, Animator Tobias Fouracre, Animator Chris Ullens, Stop Motion DP Ronnie McQuillan, Additional Stop Motion Jenny Nirgends, VFX Pretend VFX, VFX Producer Judy Craig, VFX Supervisor Jeff Desom, Sound Design &#38;amp; Mix Glue Factory Music Andrew Miller, Color House ETHOS STUDIO, Color Producer Nat Tereshchenko, Colorist Dante Pasquinelli, Patient Joe Pera, Nurses Sydney Winn, Ashley Wang, Angelina Jesson, Sunnaya Nash</description>
		
	</item>
		
		
	<item>
		<title>Sonos Play</title>
				
		<link>https://ways-means.co/Sonos-Play</link>

		<pubDate>Sun, 11 Oct 2026 19:38:33 +0000</pubDate>

		<dc:creator>Ways &#38; Means</dc:creator>

		<guid isPermaLink="true">https://ways-means.co/Sonos-Play</guid>

		<description>
Sonos PlayCategory Commercial, Photo
Services Creative, Production, Post
	
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Director&#38;nbsp;Phil Pinto,  Sr. Art Director Nicole McCammon,&#38;nbsp;Photographer Antonio Santos,&#38;nbsp; Director of Photography Jordan Buck, Producer Brandon Robinson, Production Designer Ashlie Adams, Wardrobe Stylist Steph Ashmore, Hair &#38;amp; Makeup Jessica Lindsey,&#38;nbsp;Post Producer 	Gabrielle Pearson, Editor Sean Leonard, Colorist Lasse Slevli, Royal Muster, Sound Design Glue Factory Music, Music Supervision Good Ear Music Supervision (GEMS), VFX Stephen Pagano &#38;amp; Flawless Post</description>
		
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