Category Branding, Animation, Social, Studio
Services Strategy, Creative, Post
USC is home to state of the art medical & research facilities, nationally ranked sports teams, esteemed academics, and world-renowned arts. To launch a new comprehensive arts initiative, W&M teamed up with Folder Studio to develop a brand identity, teaser film, and microsite to showcase the diversity and vibrancy of the myriad art programs and programming at USC, with the aim of building excitement and donor support around the new banner of USC Arts Now.
The result was a perfect launch for USC Arts Now as a distinct cultural hub for the university, outfitted with a system that is built for flexibility and future growth.
Creative Director Matthew Miller, Creative Nicole McCammon, Agency Producer / Post Producer Diana Frame,
Design / Branding / Web Development Folder Studio, Motion Graphics Andrew Steinitz, Editor Sean Leonard,
Sound Design / Mix Glue Factory
