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'The Story of Netflix'
Category Branded, Documentary, Animation
Services Creative, Production, Post

Netflix asked W&M to create a film to celebrate the brand’s 25 year history of reinvention and creativity, built off of the thesis: “We made Netflix, you made culture.” Through all the twists and turns of the company’s growth, there has been one “red thread” — its success was powered by fans and creators.


We crafted a ‘thank you’ to fans, in a net-native video essay that showcases the memorable and relatable story of the brand—to an audience that may be too young to remember red envelopes.



With archival footage, UGC, and content from their iconic programs, this whip-fast docu-style tour of Netflix’s history focused on how fans made it bigger than they ever could have imagined—culminating as a sincere expression of appreciation.

Creative Director / Director Matthew Miller, Writer Gabriel Nussbaum, Post Producer Steph Max, Video Editor Sean Leonard, Assistant Editor Brent Clouse, Stop-Motion Animation Hunter Gatherer, GFX Matthew Miller, Stephen Pagano, VFX Stephen Pagano, Music Chris Bear, Sound Design/Mix Casey Genton, Color Bossi Baker