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Superhuman — The Go Team
Category Commercial
 Services Creative, Production, Post

With the energy of a heist film, we developed a campaign that captures the rewarding feeling of success when the skills of your team coalesce into something greater. At the heart of these spots are a crew of loveable professionals known as The Go Team — a team we assembled to embody the ethos of Superhuman and demonstrate the product capabilities when a team is faced with the impossible.


Taking inspiration from 80s action movies and tv shows, each spot includes a narrated intro sequence to introduce the team and kick off the story.   

One challenge of the campaign was to make computer work feel action-packed, while also never having the characters waver in their confidence. To do this we introduced two crucial characters into the mix— a Chief Product Officer to crank up the tension, and an Assistant to take that tension to frenetic heights. 


Creative Director Matthew Miller, Director James Lees, Head of Production Danika Casas, Sr. Art Director Nicole McCammon, Art Director Melissa Ploysophon, Copywriter Sarah Soquel Morhaim, Storyboard Artist Tanya Zaman, Agency Producer Gabrielle Pearson, Morgan Enfield, Producer Brendan McHugh, Line Producer Sharon Yoo, Director of Photography John Ker, Production Manager Jack Stunt, 1st Assistant Director Alex Walti, 1st Assistant Camera Matt Veen, Production Designer Daria Savic, Wardrobe Stylist Carla Candela, Hair & Makeup Cristina Rubiales, Gaffer Ryan Hernandez, Key Grip Paul Naghten, Head of Post Producer Grant Keiner, Post Producer Chica Barbosa, Editors Ross Constable at Turbine Edit, Colorist  Dylan Hageman, Music Supervision Good Ear Music Supervision (GEMS), Music Composer Andrew Miller at Glue Factory, Sound Design & Mix Andrew Miller at Glue Factory, Motion Graphics Andrew Steinitz, Lena Huang, VFX Stephen Pagano, Foreign Xchange, Assistant Editor Kartikye Gupta, Seth Ponzo