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Superhuman Brand Campaign
Category Commercial
Services Creative, Production, Post

For Superhuman’s first brand campaign, we set out to reframe the workplace as something worth celebrating—a deeply human space filled with ideas, relationships, rituals, and unexpected moments. At a time when the loudest story in AI is one of automation, Superhuman’s tools are focused on better serving workers, rather than replacing them. The message Superhuman offers is refreshingly simple— let’s spend more time on the work that matters.

The task was to shoot a launch campaign that elevated the everyday hurdles and triumphs of the modern knowledge worker. Crucial to this endeavor was finding a tone that fit the core messaging of the campaign. Our creative approach focused on candid, unguarded moments across corporate offices, creative teams, and work-from-home environments. We captured people thinking, collaborating, tinkering, improvising, failing, and occasionally getting a little distracted. Personal objects, scattered notes, tangled cables, and unfinished ideas revealed the craft behind the work, while real people and natural performances brought warmth and authenticity to a category often defined by polished perfection.


Working across film and photography, the campaign positions Superhuman as part of the experience of modern work. Present in moments of focus, connection, tension, humor, and inspiration. The result is a brand language that feels elevated yet recognizable—celebrating what becomes possible when people have fewer distractions, more space to think, and the freedom to do their best work.

Creative Director Matt Miller, Senior Art Director Nicole McCammon, Copywriter Sarah Soquel Morhaim, Agency Producer Diana Frame, Photographer Michael Schmelling, Producer Brendan McHugh, Toronto Producer Andrew Sulliman, Production Manager Roman Hul, 1st Assistant Director Kevin Walker, 1st Assistant Camera Joe Chan, Production Designer Jess O'Reilly, Wardrobe Stylist Muska Zurmati, Hair & Makeup Christine Kohut, Gaffer Mike Consiglio, Key Grip Sonny Bowman, Post Producer Jake Lowden, Editor Matthew Wood, Assistant Editor Paul Garcia / Miles Warren, Colorist Matt Wallach, Music Composer Andrew Miller, Sound Design & Mix Andrew Miller, Graphics Ryan Selkirk / Lena Huang / Andrew Steinitz, VFX Ryan Selkirk / Paul Garcia, VO Artist Christopher Zippy Kaufman, VO Casting STARS Agency