Opendoor "The Hardest Part"
Category Commercial
Services Creative, Production, Post
They say selling a home is more stressful than losing your job, planning a wedding, or teaching a teenager to drive. With its innovative app, our clients at Opendoor promise to make that process a lot easier. We helped tell that story through a brand campaign built around a simple idea: saying goodbye to the house itself should be the hardest part of the journey.
Led by creative director Peter Brant and directed by Rosanna Peng, the campaign captured playful, cinematic, and sometimes nostalgic moments that any family could recognize. Filmed across 3 days in Austin, Texas, The stories followed families across years of life—first steps, snow days, teenage milestones, and everyday rituals—requiring us to move seamlessly through time and between multiple homes in various stages of being lived in, packed up, and left behind.
The result was two distinct campaigns. One for paid television and another designed to perform on social media — each with its own goal but a shared emotional heart. Together, they reframed selling a home as more than a transaction: it’s the closing of one chapter and the beginning of another. A love letter to homeownership ♥
Creative Director Peter Brant, Copywriter Jon Korn, Art Director Melissa Ploysophon, Agency Producer Gabrielle Pearson, Director Rosanna Peng, Producer Jon Lee, Director of Photography Scotty Uyeda, Production Manager Kara Moody, 1st Assistant Director August Ayala, 1st Assistant Camera Evan Ho, Production Designer Mike Bayer, Wardrobe Stylist Emily Antonetti, Hair & Makeup Jessica Lindsay, Gaffer Todd Smiley, Key Grip Jesse Wolter, Post Producer Izzy Shill, Editor Grace McIntee, Assistant Editor Casey Hays, Colorist Didrik Braathern, Music Composer Ali Helnwein, Sound Design & Mix Silver Aas, Graphics Sean Hong and Colin Hess, VO Artist Conrad Harvey, VO Casting Act Real Natural