On Cloudsurfer Trail
Category Commercial, Photo
Services Creative, Production, Post
To unveil the trail-running variant of the beloved Cloudsurfer, and accompanying capsule collection, On asked us to create a campaign demonstrating how a smooth and comfortable ride can transform your flow. Building on the shoe’s name, our campaign featured runners carving their own trails while dynamic 360 and close-up shots of the cushion sole adapting to different terrains captured the energy and highlighted the bliss of running off-road with On.
Creative Director Matthew Miller, Creative Nicole McCammon, Agency Producer Steph Max, Director/DP Tucker Phillips, Photographer Asato Iida, Storyboards Tanya Zaman, Motion Team Producer Barret Hacia, Production Manager Kent Youngblood, Replacement PM Elizabeth Mihelich, 1st Assistant Director Kevin Jackson, 1st Assistant Camera Coleman Korb, 2nd Assistant Camera Justin Groom, Props/Wardrobe Jessica Jeanne, Props/Wardrobe Assist Ruben Weaver, Wardrobe Stylist Lorena Gutierrez, Hair & Makeup Marnie Brooks, Gaffer/Key Grip Dylan Rumney, Location Scout Miranda Carnessale, Stills Team 1st Photo Assist Ted Menné Heron, 2nd Photo Assist Will Kuuskmann, Digitech Luke Hall
