Sonos Move 2
Category Commercial, Photo, CG, OOH
Services Creative, Production, Post
To support the launch of the new-and-improved Move 2, Sonos asked Ways & Means to develop and produce a wide-ranging suite of assets. To anchor the launch, we created a film and hero lifestyle stills that leveraged motion blur and long exposures to underscore the portable nature of Move and connect back to the product name.
We modeled and animated CGI renders of Move 2 that showed off both product design as well as features and functionality like stereo sound and automatic Trueplay™.
The project was rounded out by a library of evergreen lifestyle photography and motion assets that are the backbone of the product display page and CRM campaigns.
Creative Director / Director Felipe Lima, Creative Nicole McCammon, Agency Producer Diana Frame, Hero Lifestyle Photographer Asato Iida, Evergreen Photographer Cody James, Line Producer Brandon Robinson, Production Manager Brendan Lynch, Production Coordinator Federica Schiano, Cinematographer Drew Bienemann, Production Designer Susie Francies, Wardrobe Steph Ashmore, 1st AD Jesse Hayes, Hair Stylist Jenna Lee, Make-Up Artist Rebecca Abraham,
1st AC Paolo Arriola, 2nd AC Lynn Millspaugh,
Gaffer Camilo Godoy, Key Grip Andrew Harrold, Video Editor Sean Leonard, VFX Supervisor Stephen Pagano, Post Producer Christian Nurse, Music 'Say Hello' by shy niko (featuring Piwa), Music Edit & Mix Glue Factory Color Derek Hansen, AFX Creative
