Linktree — You Are What You Link
Category Commercial, Animation, Social, Studio 
Services Strategy, Creative, Production, Post

Linktree is the world’s best link-in-bio tool. They asked Ways & Means to create a subscriber growth and brand awareness campaign to push past early adopters. To engage with their target audience of hobbyists and creators, each spot featured a personality-rich storyline centered around one user and their myriad interests — including W&M staffer and resident popstar, AntiHana.