Category Commercial, Photo, Social
Services Strategy, Creative, Production, Post
KOHO is one of Canada’s leading fintech providers, empowering millions of customers to take control of their finances. After years of organic growth, the brand was ready to introduce themselves to a broader audience and partnered with the NBA for a marquee sponsorship of the Playoffs. They asked Ways & Means to develop a campaign to make the most of the moment.
Our strategic approach was inspired by a positioning insight KOHO identified: We have access to support and expertise for every other important aspect of our lives: doctors for our health, gym classes for fitness, therapists for our minds… but when it comes to our finances, we’re left to figure it out on our own. We took this insight and ran with it to create Coach KOHO.
Creative Director Felipe Lima, Creative Director / Copywriter David Jacob Kramer, Agency Producer Felix Messina, Agency Producer (Creative Dev) Jill Silberstein, Director Eva Michon @ Common Good, Editor Red Barbara @ Daydream, Post Producer Joanie Arbogast, Social Editor Rill Causey, Colorist Bossi Baker, Sound Design One Thousand Birds, VFX & Graphics Stephen Pagano, Original Music Glue Factory Music
