Category Branded
Services Creative, Production, Post
Hims & Hers is on a mission to make healthcare more accessible, meeting people where they are with personalized care through a single app. Late in 2025, the company prepared to introduce Labs — a new diagnostic blood-testing service delivering biomarker results and personalized guidance directly to customers. It marked a significant expansion beyond the brand's established telehealth and wellness offerings, and it needed a launch to match.
We created the event's opening film, drawing on archival material to broaden the brand's invitation to prospective customers while extending its visual language. From there we developed a cohesive graphics package across the three executive presentations, along with motion graphics that made complex medical and technical information easier to follow. A newsroom-style :60 social film distilled the announcement into a fast-paced asset built for wider distribution.
Together, the work introduced Labs as a meaningful extension of Hims & Hers' mission to make healthcare more accessible.
Creative Director Felipe Lima, Senior Art Director Nicole McCammon, Agency Producer Diana Frame, Keynote Director Tomas Leach, Director of Photography Joshua Zucker-Pluda, Production Designer Dean Backer, Wardrobe Stylist Michelle Blanco, 1st AD Michael Jordan, Producer Daniel Dewes, Project Manager Hana Antrim, Editor Sean Leonard, Colorist Derek Hansen at Coffee & TV, Sound Design / Mix Andrew Miller at Glue Factory, Motion Graphics KOTO Berlin, Andrew Steinitz, VFX Flawless Post