about

index

︎

Find Your Voice with Grammarly
Category Commercial
 Services Creative, Production, Post

Grammarly amplifies each writer's unique voice, helping them express their original ideas with ease. As students and professionals face mounting expectations in their work, Grammarly steps in to help people write with integrity while supercharging their abilities. This campaign was designed to energize and inform students and professionals about the incredible new AI Agents that make Grammarly the best home for all their writing needs without losing their voice. 



This campaign coincided with the launch of a slew of new Grammarly features. This meant working closely with Grammarly’s product team to figure out how best to highlight functionality within our constructed narratives.

One of the primary goals that carried us from scripting through production design was emphasizing details that would make each of our characters feel unique and specific. Their individuality is then reflected in their use of the product, emphasizing how they can strengthen their voice with Grammarly.

Creative Director Matthew Miller, Director James Lees, Sr. Art Director Nicole McCammon, Copywriter Sarah Soquel Morhaim, Storyboard Artist Tanya Zaman, Agency Producer Gabrielle Pearson, Producer Brendan McHugh, Line Producer Nicholas Bechard, Production Manager Roman Hul, 1st Assistant Director Billy Shand, 1st Assistant Camera Mike Pesut, 2nd Assistant Camera Kwaku Kutuor, Production Designer Daria Savic, Wardrobe Stylist Shira Hershkop, Hair & Makeup Lisa Kolmokova, Gaffer Alex Knisch, Key Grip Rico Joyce, Canadian Service Company Common Good, Post Producer Chica Barbosa, Editors Sean Leonard, Ross Constable at Turbine Edit, Edward Line, Colorist Dimitri Zola at Trafik, Music Composer Student 1 Ali Helnwein, Music Composer Student 2 & Professionals Andrew Miller at Glue Factory, Sound Design & Mix Andrew Miller at Glue Factory, Motion Graphics Marcus Herring, Motion Graphics Sarath Chandran, VFX Stephen Pagano, Assistant Editor Kartikye Gupta, Assistant Editor Brandon Winters