Brighter With Grammarly
Category Commercial
Services Creative, Production, Post
Grammarly isn’t just any AI tool, it’s a trusted writing partner with powerful features that transform professional work. Grammarly asked us to create a campaign to shift the perspective of it as simply a writing revision tool and demonstrate how a suite of new AI agents and features allow professionals to seamlessly navigate their stressful workload. The result was two dynamic films that weave the product into distinct vignettes and exemplify the benefit of Grammarly’s new AI agents and features.
This campaign was scripted specifically to embody Grammarly’s AI agents. Each vignette was crafted to visually communicate what each feature offers our chracters, whether it’s a change in tone or providing to expert guidence, with shots framed precisely to include simplified Grammarly UI.
Creative Director Matthew Miller, Director James Lees, Copywriter Sarah Morhaim, Creative Nicole McCammon, Agency Producer Gabrielle Pearson, Storyboard Artist Mike Pappa, Director of Photography John Ker, Producer Jon Lee, Producer Toronto Ben Chick, Production Manager Jack Stunt, 1st Assistant Director Cowin Poon, 1st Assistant Camera Matt Veen, Production Designer Daria Savic, Wardrobe Stylist Laura Montgomery, Hair & Makeup Lisa Kolmakova, Gaffer Ryan Hernandez, Key Grip Burke Goldstein, Post Producer Gabrielle Pearson, Editors Ross Constable - Turbine Post, Ed Line, Assistant Editors Jackson Keeler, Casey Hays, Colorist Dimitri Zola - Trafik, Sound Design & Mix Andrew Miller, Music Composer Andrew Miller, Graphics: Andrew Steinitz & Erik Loften, GFX Assistant Kartikye Gupta, VFX Pretend Creative, VO Artist Rebecca Kessler, VO Casting Act Real Natural